5.3 Different types of innovation in meat supply chain


There are many ways to innovate in the meat supply chain …..

  • [1]’me-too’ products (imitations of existing products)
  • repositioned existing products
  • new forms of existing products (recipe or format alterations)
  • reformulation of existing products (new formula to improve sensory characteristics, reduce costs or substitute ingredients with irregular supply etc.)
  • new packaging of existing products
  • innovative products (products change for added value other than described above)
  • creative products (truly new products that were never seen before).
  • new routes to market

[1] Linnemann et al. (2006)



LLP/LdV/TOI/2011/IRL-502 This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein.