4.5 Product development begins!

4_5

Now that you have a clear understanding of that the consumer wants, the biggest challenge is to ensure that the product recipe and format you develop actually meets the needs and expectations of your customers. In order to succeed in this you will need to be in constant contact with your customers while the product evolves through various product development formats.  They will help to drive development and give you valuable feedback for the next refinement of the product.

Food science, and in particular sensory food science, plays a major role in product development. You need to be aware of the importance of sensory evaluation in the process – this is a scientific method used to evoke, measure, analyse, and interpret those responses to products perceived through the senses of sight, smell, touch, taste, and hearing.  A product sample or a prototype is developed in order to test certain properties, such as taste, tenderness, colour, form, smell etc.  Typically, the next activity is laboratory tests for shelf life testing, packaging options and nutritional analysis.

Sources of problems you may experience during development:

  • lack of commitment (money, time, personnel, senior management support)
  • poor management (lack of strategic planning, lack of coordination, no assisted responsibility, bureaucracy, inexperience)
  • poor organizational structure
  • lack of motivation among human resources allocated to the projects; there are often no defined monetary and non-monetary rewards.

Product testing

We are pleased to share product testing software with you http://qpc-toolbox.org/product-testing to help you visualize how products relate to each other, what consumers prefer, and what the drivers of liking are.

next1

Disclaimer

LLP/LdV/TOI/2011/IRL-502 This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein.