About the project

Small Meat Producers across Europe are struggling to survive for a variety of reasons. However, lack of demand for their output is not one of them!  They play a key role in the European meat supply chain, yet the vast majority face profit & competitiveness decline resulting in loss of income, jobs and quality of life.   This decline is partly due to external factors, but given the ongoing growth in the meat sector and in consumer preferences for local food, we believe that internal obstacles –a short term, operational focus combined with lack of innovation & marketing skills – are limiting local abattoir growth. The impact of legislative change in agri-food industry added to numerous consumer scares, have meant that existing accredited VET courses focus on food science, technology, hygiene and compliance.   Existing business development training is perceived as too generic, too overwhelming or too costly in terms of time and money for rural SMEs. There is little or no specific training on innovation or marketing for the meat sector which is accessible to them.

Our AIM is to build a dynamic online learning platform directly addressing the needs of the EU abattoir sector.

Our Objectives

  • complement the technical skills of abattoir and meat processing personnel with transversal skills in innovation and added value.
  • improve the quality of training for local meat processors by developing a dynamic training course based on the successful Master Meat Circle – Thriving Rural Abattoirs, originally developed under the LEADER Programme in Ireland.
  • adapt original course content to make it culturally, linguistically, pedagogically and technologically suitable for use as a flexible training resource to complement existing VET courses for a new generation of meat industry workers.


LLP/LdV/TOI/2011/IRL-502 This project has been funded with support from the European Commission. The author is solely responsible for this publication (communication) and the Commission accepts no responsibility for any use may be made of the information contained therein.